Many online mass media websites have full motion graphics, flash presentations, and sponsorship brand ads. And these’re paid for by the advertiser which revenue stream will keep the internet media earning money. It is all good right? Well, yes and no, as there are some issues brewing, as Internet surfers’ attention span grows shorter and shorter. As it appears studies show that Internet surfers’ have an attention span of just below 20 seconds. One particular study shows it to be 18.4 seconds on average.
although mind you, that’s the usual and so the advertisements truly need to be 12-15 seconds maximum. And yet, we have an additional problem, attention spans continue to be shorter and shorter each year, especially as more and more go onto the Internet for the news of theirs. Did you fully grasp that people who read the news paper for 15 minutes, and that is the average. They devote twice as long gazing and scanning each post, as their counter parts online?
But these same people that read the news paper gaze at an advertisement in the newspaper an average of 1.2 seconds, and people in book stores scan across the titles on the books at about that same speed, give or head out for a little. So, what does every one of this mean and what is my stage? Effectively, those nice flash advertisements will need to be shortened to complement the scanning habits, attention span, and eye gaze data of people who read their news online. If not they are going to lose readership in the long term.
For example, try this out; Got to MSN.com movies and click one and also enjoy the ad before the footage, it’s a long time however, you already have enough time invested so it is watched by you anyway to travel to your selected video clip, then you choose a second. After you see 3, another add comes on. Rather than watching every one of the videos you want to find out, you click away, having gotten fed up with seeing the ads also. If those ads were progressively shorter, you almost certainly would keep watching. Just who loses in this? The media source of program.